It has been a month since Steve Jobs’ death. The talking heads have had their lime light, the biography has been released, and the tributes have been turned down to a simmer.
Before this passes out of the realm of current events and sinks into the internet’s vast catalog of oblivion, I want to make one more observation on Steve Jobs’ life.
The absence of an on-off switch on Apple devices is more than a design feature. It’s a life philosophy. It has been said that Steve Jobs didn’t put on-off switches on his products because he didn’t like the thought that at the end of a successful, influential life a person is just gone- put eternally in the off position.
“Ever since I’ve had cancer, I’ve been thinking about (God) more. And I find myself believing a bit more. Maybe it’s because I want to believe in an afterlife. That when you die, it doesn’t just all disappear,” Isaacson quoted Jobs as saying.
“Then he paused for a second and he said ‘yeah, but sometimes I think it’s just like an on-off switch. Click and you’re gone,” Isaacson said of Jobs. “He paused again, and he said: And that’s why I don’t like putting on-off switches on Apple devices.”
Technology is like bamboo- it’s an invasive species.
Since his passing, Steve Jobs has been called a saint, a secular prophet, and a technological evangelist.
On paper, he was just a successful CEO who designed computers and phones. No doubt one that changed not only technology but also the world. He faithfully delivered “magical” products that rarely disappointed. He turned a utilitarian object into something like a friend. One study showed that many people’s attachment to their iPhone reaches romantic levels. They experience separation anxiety if they walk out of the house without it.
Naturally people projected their love of the iPhone onto the creator of the iPhone.